Social Media Marketing Plan For Pinterest
What Is Pinterest Anyway?
Pinterest is a pin board-style image-sharing social media site
that permits individuals to produce and also handle theme-based
photo collections such as occasions, different interests, as well as pastimes.
Customers could search various other “pin boards” for pictures, “re-pin”.
photos to their very own pin boards, or “such as” pictures.
The website was started by Ben Silbermann, Paul Sciarra,.
and also Evan Sharp. It is taken care of by Cold Brew Labs as well as.
moneyed by a little team of business owners and also capitalists.
Pick your Topic …
Identify your target market …
The first thing you need to do is clarify what your business is all about, what your brand is,
and what your purpose is in the social marketing world.
The following questions will help you to clarify and understand
what the marketing vision of your business is all about:
-What kind of people are you trying to reach?
(I’m really sure you already know the type of people that your services are directed to. You see them constantly, they contact you as well if necessary, and that will tell you what kind of people they are and how you can treat them.)
-What do they look like?
-Are they fat or skinny?
-Male or female?
-Old, young or middle-aged?
-What are they looking for?
-What is the final goal they are after based on the service you provide?
-What feeling are they trying to reach with it?
-Do they need it to feel happy?
-Do they need it to survive?
A lot of needs must be taken care of for a person to survive.
What do you actually do for them?
Maybe you are already offering a service for that audience. That will give you a great vision of what exactly you need to inform any new people that fit into that same audience.
-What kind of information would they be interested to know about and pay for?
You already know the needs of your customers. You know exactly what kind of information will be highly helpful to them in order to help them to satisfy those needs.
-Why don’t you just create a great info-product about it?
-How much money are they actually paying you for it?
Knowing how much you usually charge them for your service is a very important indicator, because if you decide to create a product like a report, a training video, software or something.directly related to your audience, you may simply be able to figure out the price tag you can easily stamp to it.
How would they like to reach that content? Is it Video, Audio, Written, or Blogging?
In Social Marketing, This is important to know.
You may just think about it, think on their limitations to read, hear, watch or use the computer.
If they can do everything you can, just ask them what they would like to know about stuff.
Do they like to read?
Do they like to watch videos?
Do they like to hear audio?
Do they like to use Pinterest?
Where are they from?
Maybe you have an audience that comes from other cities or. even countries.
That will happen a lot on Pinterest. You need to target every one.and adapt your information to all of them at the same time.
What are your competitors offering to your audience?
In the social marketing world, it is. very important to study the competition that targets your exact audience.
Now, ask yourself more about your competition:
What do they generally offer?
What things do they offer that you don’t?
Do they have more clients?
Do they work additional hours?
Do they cover a lot more needs than you?
Can you offer a better service/product than your competitors?
Once you know everything about your successful competitors, you can just offer the same thing with your personal touch plus a lot more great things that they are not offering.
You can have special offers, free samples, free phone consultation, special discounts, etc
These questions are very important in deciding how to establish your business over Pinterest.
You can position almost any kind of business over Pinterest because Pinterest is more than just a website;
it is a large audience of people with real human needs who are waiting for you and your service to satisfy them.
Step 2: Create a Pinterest Account… the right one…
Personal Account: this is the URL https://pinterest.com/ you can use to have direct access to sign up with Pinterest. Here you can see the interface.
I recommend you sign up using the “your email address” link because that will give you the ability to decide your username right away. You will be able to edit that username at any time in your profile area.
Business Account: and this is the URL http://business.pinterest.com/ you can use to have direct access to sign up with Pinterest as a business.
Click on “Join as a Business”
For this one you will have the chance to pick a username as well. You don’t need to search for a hot keyword for this because what you really want is that people may find you by the name of your company.
Don’t forget to go to your e-mail and confirm your Pinterest account. Now you are done with Step 2.
This is the first thing your visitors will see when they visit your Pinterest page. You want people to get a good first impression, so here you will find some tips on how to make a high quality Pinterest profile.
Pinterest makes it extremely easy and 100% flexible to rebrand your profile however you want. Let’s log in and see what I mean by this. After you log in, go to the top right corner and click on your “first name” and then “Your Boards”
Now you see it is completely empty. What you will do now is to click on the little pencil located at the bottom right corner of the white square:
As you can see you are able to edit anything you want in order to establish your brand really well on Pinterest and on the search engines as well which is just amazing. My advice is:
Place your hot keyword instead of your first name and last name
(optional). That will give you a more attractive identification to your Pinterest page. For a business account, just leave the name of your company. People online need to know your company by its name.
You are able to edit your username as well if you want, but remember to stay in the topic you are trying to build on Pinterest. This is not recommended if you already have a long time using your current username on Pinterest. It’s as bad as changing the name of a well establish company. Stay general as well, because this is the Home page of your Pinterest page account. You will be able to be more specific on every board you will build. For a business account, just leave the name of your company as well.
Wisely appeal to the specific audience you are trying to reach using the proper words in the “About You” section. Use your hot keyword as well. Be nice and gentile. Remember you are approaching mainly women. For a business account, you should approach everyone.
The location will help you find local clients as well on anything you are trying to promote on your Pinterest boards. This is very effective for local businesses.
Finally, insert your website. I strongly advise you to get a domain name that perfectly fits your general topic. Pinterest will ask you to verify your website.
Finally you can upload you Profile Picture as well by clicking on “Change
Picture”. For the personal account, use a symbol, like a ring for a wedding topic.
For your business account, you should obviously use your company logo.
These highly effective tips right here will give a tremendous search engine power to your Pinterest Page. The search engine will treat your page as a real Pinterest Page, which, in reality, it is.
Pinterest is so easy to use and it’s amazing how fast you can set up an account applying every one of the steps. Let’s go and check out step 4 and start creating our powerful Pinterest Money-Making Machines.
Now it’s time to create your Pinterest Money-Making Machines. Creating Boards is extremely easy like everything else in Pinterest.
Your Pinterest page is like a website where the pages are the Boards. Every board will target a specific topic in your niche. Even the Boards have a unique website address as well. You will see it once we create a board.
Here you see the URL of my Pinterest Page.
Pinterest even cares about your Page Title. This is something extremely powerful to the search engines, and Pinterest knows that. They do everything for you to establish a highly successful page in their platform.
In order to create a board, just click on the button “Create a Board”:
What you will do know is to create a Pinterest board targeting a specific topic in your niche. I will be using Wedding Rings just to start out.
Search engines love these kinds of page. Now, pay close attention to the URL and even the title of your brand new board. I don’t have words to say how hot this type of page is to the search engines, so it may rank high for people to see it on the first places of the search engines results.
My advice here is:
Search for really popular interests on Pinterest. Go to the top right section and click there you will find all interests listed in Pinterest. You will find an option called “Popular.” Check on Pins that have a lot of “repins” and see if any of the topics have something to do with yours.
Search for other websites talking about Pinterest. You can search in Google for sites talking about trends on Pinterest, top pins, popular Pinterest boards, etc. Those websites have awesome statistics really well organized way better than Pinterest in the matter of trends.
Something vital here as well is to check on popular shopping websites like Amazon, eBay, Walmart, Best Buy, Sears, Apple, etc. you can find highly profitable social marketing ideas for your boards topic. Do you know how much money those huge businesses spend on Market Research to launch their high-selling products?
You can even use the Google AdWords Keyword Tool to find what words people use to search for what they need using the Internet. Google will tell you how many times during a month every one of the keywords have been used by people to perform their search. A lot of searches mean a lot of interest.
Google AdWords not only will show you about searches, it will show you how many advertisers and how much money those Advertisers are paying to Google per click advertising on the Google Sponsor Places using those same keywords people use to search. If you find what is called a High Cost per click, which means the keyword possesses a high marketing value.
Do not create just one Board. Create as many boards as you can. Starting with 4 will be just great. Remember it’s free. You just need to target every possible angle of your market. People will find your Pinterest Page very helpful.
The creation process is exactly the same thing for businesses. You now may check out some really cool success stories for businesses using Pinterest: http://business.pinterest.com/success–stories/ before we continue…
I´m so excited to explain to you what pinning is all about, and I will give you some really cool advice on this as well.
This place is where we will do all the magic here on your Pinterest Board. And let me show you all the amazing things this really cool box is capable of doing. I will explain the two most powerful and effective functions that this amazingly powerful little box has to offer to you and your business:
This is a technology used by highly-important social media sites. This is something that can dramatically increase the views of your followers on every single pin you post.
Once you post something into your Pinterest Board, every single person that has followed your Specific Board will receive that same pin into their own Pinterest Feed.
The Pinterest Feed is:
- The first thing that a Pinterest user looks at every time he/she enters into their Pinterest account.
- It is the place where a Pinterest user receives every single pin you have posted into your own Pinterest boards, as well as all the pins from all the Pinterest Boards they have followed.
- It is one of the most-seen places of the entire Pinterest account by every Pinterest user.
One of the great advantages of the Pinterest Feed section is that it has the ability to place every pin right on top in the order they are received. This means that if you decide to send 5 pins at once, all of them will be placed in the top of all of the pins, no matter what other pins are in there.
Another great thing about it is if that same user decides to follow another of your boards, he/she will get all of your posted pins right away in the top of his/her Pinterest Feed.
The great thing about a post is that once your friends see the post they can do 3 actions: Pin it, like and comment. But what makes the pin amazingly viral is the “Pin it” Fuction.
If your friends click on a “Pin it” button, the friends of your friend will receive that exact same pin into the top of their Pinterest feed, and if the friends of your friends do the same, the viral effect is then taking place, with just a simple and single click.
The time has come to start posting our value to all of our future followers. Now your goal will be to create at least 9 pins in each board.
The reason for you to add 9 things before we look after followers to get traffic is because Pinterest designed the boards throughout the interface to show 9 of the latest thumbnails for each board.
9 items on every single board will show fellow pinners that you are an active pinner on Pinterest which people like.
In order to post a pin you just need to click on the “add a pin” button:
Youll have 3 options here:
From computer: will give you the ability to upload an image from your computer.
From website: will give you the ability to pin images from a website URL.
From Pinterest: will give you the ability to pin other pinners’ pins which is called “repin” to your own board.
Something amazing about pins is that after you have created your pin, if you go and edit it you will find the option of placing a URL in the Source box. And you will be able to even enter a clickable URL into the description box as well.
You will be able to pin even videos in your board. Pining video is so easy to do. In order to do that you will need to go to a video sharing site, search for a relevant video, find the Pinterest button, click on it, select your board and pin it.
My advices for creating highly effective Pins are:
Use highly relevant items to your board’s topic. If people are visiting your Wedding Rings board, what content should you be showing to them?
Wedding Rings of course.
Besides images, you are allowed to pin videos as well. What you need to do here is to search for the Pin button located at the “share” area of the video, click the button, if you are logged in to Pinterest you just select your board and click “pin it”. Videos are really attractive to people. If everybody at Pinterest shares images. a video will grab a lot of attention.
Something great about pins is that you are able to place a clickable URL on 4 different spots of the pin no matter what pinning method you use. If people decide to click on it, they will be redirected to any place you want them to be redirected: your website, affiliate product, squeeze page, etc. Affiliate URLs are not welcome on Pinterest anymore so I suggest you register and use a highly-related domain and redirect all of you traffic to it. Let me tell you, Pinterest traffic is high-converting so you won’t have problems making money from any product you might be promoting from your website.
You have the ability to repin other people’s pins into your own board. Search for pins that have a lot of repins so you will have a pin that you know people are going to repin again. At the same time, I strongly recommend you create or find images that are not in the Pinterest platform. This is because people like new stuff. Once they see something they have not seen before they will start adding it to their collection by repining it.
Thanks to putting highly-relevant pins on your boards, people will start following you. After that they will start seeing your pings every time you post new ones. Using big images is vital so you can grab more eyes from your followers and get them to visit your pins. Once they visit your pin, they will enjoy a big and high definition image a lot more than a small and opaque one.
The process is so easy to do. You will be able to do the same thing with your Social Marketing business account. Check the success histories so you may see again some other great examples for businesses.
You may have the greatest Pinterest Page in the world but without followers you are lost. First of all, let me explain the power that is within a Pinterest Follower.
Once a user is located in front of your Pinterest Board, and that user has not followed it yet, the follow button will look like this:
After they click on the button it will look like this:
The button “Follow Board” has exactly the same purpose that an opt-in form does:
An opt-in form has the purpose of collecting the contact information of as many people as possible, thus creating what is called a “List,” so the administrator of the opt-in form may contact everyone in the “List” by email using an email autoresponder service. This is what is called Email Marketing.
On the other hand, the “Follow” button will give the ability to your friends and visitors to be part of a list as well – a list of people who follow your board. So the administrator of the Pinterest Board may contact them directly in the “Feed” that the user checks very often, and (in my opinion) more often than their email accounts.
The purpose is the same. Contact or send a message to a list of people that have decided to accept information from the administrator of the opt-in form or Pinterest Board. But there are a lot of very important differences that I really want to point out here.
Opt-in Form vs. Pinterest Following
Reason #1: Easy to Click
|On an opt-in form, you have to type your name and e-mail into it. Most people don’t like to do that. Do you know how hard is to build a list of 1000 people into your e-mail list?|
|With a Follow button, all you need is to click it and you’re done. You can build a great audience of hundreds of people following your board in a single day 100% free.|
Reason #2: Real Intention
| Opt-in on a form does not say whether people are really interested in your content.
They could just be curious and may not care about your emails.
|The word “Follow” and the action of clicking on it is a real indicator of the intention that a person has; manifesting that he/she truly likes your board as well as your topic.|
Reason #3: Real People
|People entering their names and emails do not guarantee that the emails they are using are real so they can always use a fake email to get the information. They might not use their real email because they do not want to receive your emails.|
| People following your board are already signed into their “personal” Pinterest account. Therefore, they are attached to a real and confirmed email. If they follow your board, that will be a 100% double opt-in confirmation rate right there.
I know there are fake accounts on Pinterest, but the great thing about Pinterest is that they are actively looking to disable those accounts each and every day. Is your autoresponder company actively disabling fake email accounts from your list?
Reason #4: Easy to Read
|Another thing that has a huge impact on whether people will read email messages you send using your autoresponder service is that they have to sign into their email accounts just for the purpose of checking emails|
|People go to Pinterest for so many reasons – not just for checking messages. And guess what is the first thing they see once they get into their Pinterest account? “Their Personal Feed,” which is where your message is already displayed for them right on top.|
Reason #5: Open Rate Doesn’t Exist
|Great, you have some real people on your email auto-responder list. Let me tell you that in order for them to see your message, they have to click on your email title (which happens to be a small line of text). You have to fight against many other email titles that are also in their inbox (perhaps including spam or advertisements) which is why those emails get so low open rate.|
|With a “follow” the open rate does not exist. The message you post is 100% displayed directly into the Feed section that all of the people who followed your board will see once they open their Pinterest accounts. They don´t have to click on any title in order to see the content of the message. You will compete with other people who are pinning but every pin is opened and separated one after the other. There are more ways to attract views than just using words like in the email title. You can use big images as well. Have you seen an email title with a huge image to attract the eyes of the viewers?|
Reason #6: Real Viral Power
| Finally, after a long process and passing really tough obstacles, a very small amount of people get to check your message. But a smaller amount of them will click on any link or do anything you ask them to do within that message, and almost no one will share it with someone else by email. They don´t really have contacts on their email contact list.
Guess where all of their friends are hanging out? Yes, you are right: on Pinterest
|Once many people see your pin (which will depend on what time you send your pin rather than what time they decide to open your emails, not to mention how many times they check their Pinterest account during the day compared to their email account), they will be able to repin your really cool pin with all of their friends instantly. Not selecting anything, just clicking on a button does it.|
Reason #7: 100% Free
|How much do you pay for a 50,000 subscribers list? $100, $200 every single month? If you check on their services, you even have to call them up if you have a list of more than 25,000 subscribers. If you have to call to a service in order to know the price, just guess how much they will charge you?|
|On Pinterest, you can manage even millions of Followers, and do you know how much you have to pay for it? Absolutely nothing.|
Well, there are a lot more reasons to yell out that Pinterest Boards are actually making a great impact on the social marketing world, but it all depends on how well you use this outstanding technology.
Now I will show you the 3 most effective techniques to get a great amount of real followers quickly and safely.
- Follow people
What you need to do here is to start following other relevant boards that are actually sharing some great content on their boards. Once they see your boards are filled with really cool, new and relevant images to their boards, they will start following you back.
To do that you just need to go to the top left side corner of the Pinterest website, and type your topic into the search bar:
This technique is extremely simple. What you need to do here is to start liking, repining and following other relevant boards and pinners. And you will see how they will start following you back at any moment.
Another great thing to do is to comment on other popular pins. A lot of people are looking at those pins and, if you comment on them, they will see you and they will be interested to stop by your Pinterest Page and see what you got.
Comment something really helpful; something that people may be moved to comment back to you or thank you for your great participation. You can use the popular feature of Pinterest to find some popular pins that you can comment on in order to get some attention. Find highly pinned pins and start commenting helpful information.
A Group Board, also known as a Community Board consists of a specific board where many people became invited members from its creator with the ability to pin to the same board all people at the same time. People may find it difficult to get accepted to be a member of a Community Board, but is not that difficult.
A very important piece of advice is to not try to get invited to whatever community board. You really need to have a purpose in mind, have a defined topic, and have an excellent and high quality Pinterest Page centered on a specific niche, with really nice boards full of pins that your friends in the same niche may like a lot and see you are doing a great job with them.
If you show you know how to pin and also if you have a great place for them to place their pins, they will accept you into their community. Do not go after boards that don’t have any definite purpose in their existence. Pinterest has shut down many group boards with thousands of followers, and that will happen to you if you are a member of that board.
It is like asking a Pinterest expert to administer your board. If your boards are really nice, they know you will keep doing a great job with the community board and they will decide to support you as well with their pinning.
Besides this, if users choose to follow all the boards on one of your contributor’s account (which happens often using the Follow All button) that contributor board gets followed too which means you get to be followed by other people’s efforts and expertise.
This is how I find lots of group boards on Pinterest:
The way you identify a group board is by a small icon image of a group of people located in the top right corner of the board as you see it on the Pinterest Principal Page:
The way you can find lots of relevant groups is by using the Pinterest Search bar and sorting by boards:
Don’t pay attention to the name, not all are group boards even if they claim to be. You just search through the boards looking for the small group of people icon and go inside:
Go to your Pinterest Boards section, select the board you want it to be a Community board and click on edit Board and type the username of the creator of the group board you just followed, select the unique down option, make sure the invited is in the list and save changes:
Now you just need to wait for the invited to accept. You can just go and repeat this as many times as you want.
Once they have accepted your invitation to pin on your community board, you will see something like this in your community board (the last one will be you):
You can search on Google to find a lot relevant Pinterest boards and invite them as well. Just look what you can find doing this:
There are more than 170 posts like that in just one single forum I found in the top 10 pages of Google.
Social marketing with Pinterest is extremely easy to manage. It happens that same way with every single thing in life: things are not difficult. You just need to know where everything is and how you can properly use it – that does it.
It is the same with Pinterest. Now that you know everything that you really need to position your business over Pinterest in the shortest time possible, you just need to apply it and do it for yourself.
Thanks so much for the time you have dedicated to learning how to get the most advantage out of Pinterest for you and your business. Pinterest has come to stay in the market forever.
Millions and millions of dollars are often invested in Pinterest, and all of it is for both of us. Let’s use it and reach our most precious business goals.
To Your Success,